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-rw-r--r--addons/website_blog/data/website_blog_demo.xml258
1 files changed, 5 insertions, 253 deletions
diff --git a/addons/website_blog/data/website_blog_demo.xml b/addons/website_blog/data/website_blog_demo.xml
index 16c836732e7..d6827220414 100644
--- a/addons/website_blog/data/website_blog_demo.xml
+++ b/addons/website_blog/data/website_blog_demo.xml
@@ -8,22 +8,19 @@
<field name="name">functional</field>
</record>
<record id="blog_tag_2" model="blog.tag">
- <field name="name">technical</field>
- </record>
- <record id="blog_tag_3" model="blog.tag">
<field name="name">website</field>
</record>
<!-- POSTS -->
<record id="blog_post_1" model="blog.post">
<field name="name">The Future of Emails</field>
- <field name="sub_title">Ideas behing the OpenERP communication tools.</field>
+ <field name="subtitle">Ideas behing the OpenERP communication tools.</field>
<field name="blog_id" ref="blog_blog_1"/>
<field name="tag_ids" eval="[(6, 0, [ref('blog_tag_1')])]"/>
<field name="website_published" eval="True"/>
<field name="website_meta_keywords">OpenERP, email</field>
<field name="website_meta_description">The Future of Emails</field>
- <field name="content_image">/website_blog/static/src/img/post1.jpg</field>
+ <field name="background_image">/website_blog/static/src/img/post1.jpg</field>
<field name="content"><![CDATA[
<section class="mt16 mb16 readable">
<iframe width="361" height="200" src="http://www.youtube.com/embed/EkbBFmIWoTE" frameborder="0" allowfullscreen></iframe>
@@ -113,7 +110,6 @@
own email address.
</li>
</ul>
- <p>All of this with a super sexy and minimalist user interface.</p>
</section>
]]>
</field>
@@ -121,11 +117,11 @@
<record id="blog_post_2" model="blog.post">
<field name="name">Integrating your CMS and E-Commerce</field>
- <field name="sub_title">Building your company's website and selling your products online easy.</field>
+ <field name="subtitle">Building your company's website and selling your products online easy.</field>
<field name="blog_id" ref="blog_blog_1"/>
<field name="website_published" eval="True"/>
- <field name="tag_ids" eval="[(6, 0, [ref('blog_tag_1')])]"/>
- <field name="content_image">/website_blog/static/src/img/post2.jpg</field>
+ <field name="tag_ids" eval="[(6, 0, [ref('blog_tag_1'), ref('blog_tag_2')])]"/>
+ <field name="background_image">/website_blog/static/src/img/post2.jpg</field>
<field name="content">
<![CDATA[<section class="row readable">
<div class="col-md-12 mb32">
@@ -202,253 +198,9 @@
integrated with many web tools and works across all devices
by default.
</p>
- <h4>So, what does this mean to me and my business?</h4>
- <p>
- The CMS removes the need for Magento integration for the
- shopping basket and Drupal/Joomla for the website. For any
- organisation, this will reduce the technology footprint and
- eliminate the complexities of FTP or file transfer data
- uploads and exports which for many, are manual tasks.
- Implementation is easier and the web designer can get
- straight on with developing the site without requiring the
- project management and interactions with site developers,
- providing a quicker and more efficient deployment. However,
- for larger sites, stringent process and project management
- disciplines are still required to ensure a low-risk project.
- </p>
- <h4>How does it work in practice?</h4>
- <p>
- When items are placed in the basket, a sales order is
- created automatically to reflect the basket contents.
- Payments are recorded on the balance sheet and all
- accounting journal entries are automatic. As it is in real
- time, stock records are always accurate and decremented on
- the fly when orders placed.
- </p><p>
- Automatic translations can be created for international
- traders and available languages selected.
- </p>
- <p>
- Customer queries and returns can be set up to use the case
- handling system which will escalate depending on customer
- spend, grouping or profile and notify relevant parties as
- appropriate.
- </p><p>
- More information about the feature set can be found
- <a href="https://www.openerp.com/website_cms" target="_TOP">
- on the OpenERP website here</a>
- </p>
- <h4>Created in just four months</h4>
- <p>
- OpenERP competently manages customer and product data, and
- has mature sales work-flow built in, so the addition of the
- E-commerce module was achieved by presenting these
- components through a customer-friendly interface so most
- of the effort invested was creating the CMS functions. This
- was achieved within just four months of development by a
- core team of 6 OpenERP developers and significant community
- support.
- </p><p>
- Inspiration has come from various other platforms including
- Prestashop, Magento and Drupal and contributors bring many
- years of industry experience across many platforms.
- </p>
</section>
]]>
</field>
</record>
- <record id="blog_post_3" model="blog.post">
- <field name="name">Sorry SAP Campaign - The Making Of</field>
- <field name="sub_title">To lead the enterprise management market with a fully open source software.</field>
- <field name="blog_id" ref="blog_blog_1"/>
- <field name="website_published" eval="True"/>
- <field name="website_meta_keywords">OpenERP, News, Sorry SAP</field>
- <field name="website_meta_description">Sorry SAP Campaign - The Making Of</field>
- <field name="content_image">/website_blog/static/src/img/post3.jpg</field>
- <field name="content"><![CDATA[
- <section class="readable">
- <p>I needed to change the world. I wanted to ... You know how
- it is when you are young; you have big dreams, a lot of energ
- and naïve stupidity. My dream was to lead the enterprise
- management market with a fully open source software.(I also
- wanted to get 100 employees before 30 years old with a
- self-financed company but I failed this one by a few months).
- </p>
- </section>
- <section class="readable">
- <p>
- To fuel my motivation, I had to pick someone to fight
- against. In business, it's like a playground. When you
- arrive in a new school, if you want to quickly become the
- leader, you must choose the class bully, the older guy who
- terrorises small boys,and kick his butt in front of
- everyone. That was my strategy with SAP, the enterprise
- software giant.
- </p><p>
- So, in 2005, I started to develop the TinyERP product, the
- software that (at least in my mind) would change the enterprise
- world. While preparing for the "day of the fight" in 2006,
- I <a href="http://whois.domaintools.com/sorrysap.com">
- bought the SorrySAP.com </a>domain name. I put it on hold
- for 6 years, waiting for the right moment to use it.
- I thought it would take 3 years to deprecate a 77 billion
- dollars company just because open source is so cool.
- Sometimes it's better for your self-motivation not to
- face reality...
- </p><p>
- To make things happen, I worked hard, very hard. I worked
- 13 hours a day, 7 days a week, with no vacations for 7
- years.I lost friendships and broke up with my girlfriend in
- the process (fortunately, I found a more valuable wife
- now. I will explain later why she is worth 1 million EUR
- :).
- </p><p>
- Three years later, I discovered you can't change the world
- if you are "tiny". Especially if the United States is part
- of this world, where it's better to be a BigERP, rather
- than a TinyERP. Can you imagine how small you feel
- <a href="http://www.slideshare.net/openobject/danone-deployes-openerp-locally">
- in front of Danone's directors</a> asking; "but why
- should we pay millions of dollars for a tiny software?"
- So, we renamed TinyERP to OpenERP.
- </p><p>
- As we worked hard, things started to evolve. We were
- developing dozens of modules for OpenERP, the open source
- community was growing and I was even able to pay all
- employees' salaries at the end of the month without fear
- (which was a situation I struggled with for 4 years).
- </p><p>
- In 2010, we had a 100+ employees company selling services
- on OpenERP and a powerful but ugly product. This is what
- happens when delivering services to customers distracts
- you from building an exceptional product.
- </p><p>
- It was time to do a pivot in the business model.
- </p>
- <h3>The Pivot</h3>
- <p>
- We wanted to switch from a service company to a software
- publisher company. This would allow to increase our efforts
- in our research and development activities. As a result,
- we changed our
- business model and decided to stop our services to
- customers and focus on building a strong partner network
- and maintenance offer. This would cost money, so I had to
- raise a few million euros.
- </p><p>
- After a few months of pitching investors, I got roughly
- 10 LOI from different VCs. We chosed Sofinnova Partners,
- the biggest European VC, and Xavier Niel the founder of
- Iliad, the only company in France funded in the past 10
- years to have reached the 1 billion euro valuation.
- </p><p>
- I signed the LOI. I didn't realize that this contract could
- have turned me into a homeless person. (I already had a dog,
- all I needed was to lose a lot of money to become homeless).
- The fund raising was based on a company valuation but there
- was a financial mechanism to re-evaluate the company up by
- 9.8 m€ depending on the turnover of the next 4 years. I should
- have received warrants convertible into shares if we achieved
- the turnover targeted in the business plan.
- </p><p>
- The night before receiving the warrants in front of the
- notary, my wife checked the contracts. She asked me what
- would be the taxation on these warrants. I rang the lawyer
- and guess what? Belgium is probably the only country in
- the world where you have to pay taxes on warrants when you
- receive them, even if you never reach the conditions to
- convert them into shares.If I had accepted these warrants,
- I would have had to pay a 12.5% tax on 9.8 m€; resulting
- in a tax of 1.2m€ to pay in 18 months! So, my wife is worth
- 1.2 million EUR. I would have ended up a homeless person
- without her, as I still did not have a salary at that time.
- </p><p>
- We changed the deal and I got the 3 million EUR. It allowed
- me to recruit a rocking management team.
- </p>
- <img class="img-responsive" src="/website_blog/static/src/img/OpemERP_board.jpg"/>
- <h3 class="mt16">Being a mature company<h3>
- <p>
- With this money in our bank account, we boosted two
- departments: R&D and Sales. We burned two million EUR in
- 18 months,mostly in salaries. The company started to grow
- even faster.We developed a partner network of 500 partners
- in 100 countries and we started to sign contracts with 6
- zeros.
- </p><p>
- Then, things became different. You know, tedious things like
- handling human resources, board meetings, dealing with big
- customer contracts, traveling to launch international
- subsidiaries. We did boring stuff like budgets, career paths,
- management meetings, etc.
- </p><p>
- 2011 was a complex year. We did not meet our expectations:
- we only achieved 70% of the forecasted sales budget. Our
- management meetings were tense. We under performed. We were not
- satisfied with ourselves. We had a constant feeling that we
- missed something. It's a strange feeling to build extraordinary
- things but to not be proud of ourselves.
- </p><p>
- But one day, someone (I don't remember who, I have a
- goldfish memory) made a graph of the monthly turnover
- of the past 2 years. It was like waking up from a nighmare.
- In fact,it was not that bad, we had multiplied by 10 the
- monthly turnover over the span of roughly two years!
- This is when we understood that OpenERP is a marathon,
- not a sprint. Only 100% growth a year is ok... if you can
- keep the rhythm for several years.
- </p>
- <img class="img-responsive" src="/website_blog/static/src/img/turnover_updated.png"/>
- <p class="text-center" section_inner="1">
- OpenERP Monthly Turnover
- </p><p>
- As usual, I should have listened to my wife. She is way
- more lucid than I am. Every week I complained to her "it's
- not good enough, we should grow faster, what am I missing?"
- and she used to reply; "But you already are the
- fastest growing company in Belgium!". (Deloitte awarded
- us as the fastest growing company of Belgium with 1549%
- growth of the turnover between 2007 and 2011)
- </p>
- <h3 class="mt16">Changing the world</h3>
- <p>
- Then, the dream started to become reality. We started to
- get clues that what we did would change the world:
- </p>
- <ul>
- <li>
- With 1.000 installations per day, we became the most
- installed management software in the world,
- </li><li>
- <a href="http://www.amazon.com/OpenERP-Evaluation-SAP-as-Reference/dp/296008764X/ref=sr_1_3?ie=UTF8&qid=1351150366&sr=8-3&keywords=openerp">
- Analysts from Big 4 started to prefer OpenERP over SAP,
- </a>
- </li><li>
- OpenERP is now a <a href="http://www.nathan.fr/catalogue/catalogue_detail_enseignants.asp?ean13=9782091619262">
- compulsory subject for the baccalaureate in France</a>
- like Word, Excel and Powerpoint
- </li><li>
- 60 new modules are released every month (we became
- the wikipedia of the management software thanks to
- our strong community)
- </li>
- </ul>
- <p>
- Something is happening... And it's big!
- </p><p>
- OpenERP 7.0 is about to be released and I know you will be
- astonished by it.
- </p><p>
- The official release is planned for the 21th of December.
- As the Mayas predicted it, this is the end of an age,
- the old ERP dinosaurs.
- </p><p>
- It's time to pull out the Ace: the SorrySAP.com domain
- name that I bought 6 years ago.
- </p>
- </section>
- ]]>
-</field>
- </record>
</data>
</openerp>