[IMP] website: improve Optimize SEO and Page Manager

Modal generic:
- Fix footer overflowing buttons by pushing them to a new line.

Page manager:
- Add an SEO column to easily see which pages have incomplete SEO.
- Add an edit SEO column to navigate to the SEO modal on said page.
- Hide "edit in backend" column as debug.
- Generally improve the whole view by adding appropriate titles on icons, etc.

SEO modal:
- Improve general style.
- Add description length alert.
- Restructure the keyword table/suggestions.
- Reset page meta to their initial value on Discard.
- Various small usability improvements.

PR: #26897
task-1850579

6 files changed, 487 insertions, 433 deletions

diff --git a/addons/web/static/src/scss/modal.scss b/addons/web/static/src/scss/modal.scss
index c525050e1ec..f02765c25c4 100644
--- a/addons/web/static/src/scss/modal.scss
+++ b/addons/web/static/src/scss/modal.scss
@@ -26,6 +26,7 @@
         }
 
         .modal-footer {
+            flex-wrap: wrap;
             text-align: left;
             justify-content: flex-start;
 
@@ -39,6 +40,10 @@
                 > :not(:first-child) { margin-left: .25rem; }
                 > :not(:last-child) { margin-right: .25rem; }
             }
+
+            button {
+                margin-bottom: .5rem;
+            }
         }
     }
 
diff --git a/addons/website/models/website.py b/addons/website/models/website.py
index 85c7a918423..7504fa5c2ec 100644
--- a/addons/website/models/website.py
+++ b/addons/website/models/website.py
@@ -676,11 +676,17 @@ class SeoMetadata(models.AbstractModel):
     _name = 'website.seo.metadata'
     _description = 'SEO metadata'
 
+    is_seo_optimized = fields.Boolean("SEO optimized", compute='_compute_is_seo_optimized')
     website_meta_title = fields.Char("Website meta title", translate=True)
     website_meta_description = fields.Text("Website meta description", translate=True)
     website_meta_keywords = fields.Char("Website meta keywords", translate=True)
     website_meta_og_img = fields.Char("Website opengraph image")
 
+    @api.multi
+    def _compute_is_seo_optimized(self):
+        for record in self:
+            record.is_seo_optimized = record.website_meta_title and record.website_meta_description and record.website_meta_keywords
+
     def _default_website_meta(self):
         """ This method will return default meta information. It return the dict
             contains meta property as a key and meta content as a value.
diff --git a/addons/website/static/src/js/menu/seo.js b/addons/website/static/src/js/menu/seo.js
index 0f1c268dbb8..4267cad2bbf 100644
--- a/addons/website/static/src/js/menu/seo.js
+++ b/addons/website/static/src/js/menu/seo.js
@@ -17,22 +17,6 @@ var _t = core._t;
 // Javascript \b is not unicode aware, and words beginning or ending by accents won't match \b
 var WORD_SEPARATORS_REGEX = '([\\u2000-\\u206F\\u2E00-\\u2E7F\'!"#\\$%&\\(\\)\\*\\+,\\-\\.\\/:;<=>\\?¿¡@\\[\\]\\^_`\\{\\|\\}~\\s]+|^|$)';
 
-function analyzeKeyword(htmlPage, keyword) {
-    return  htmlPage.isInTitle(keyword) ? {
-                title: 'badge badge-success',
-                description: "This keyword is used in the page title",
-            } : htmlPage.isInDescription(keyword) ? {
-                title: 'badge badge-primary',
-                description: "This keyword is used in the page description",
-            } : htmlPage.isInBody(keyword) ? {
-                title: 'badge badge-info',
-                description: "This keyword is used in the page content."
-            } : {
-                title: 'badge badge-secondary',
-                description: "This keyword is not used anywhere on the page."
-            };
-}
-
 var Suggestion = Widget.extend({
     template: 'website.seo_suggestion',
     xmlDependencies: ['/website/static/src/xml/website.seo.xml'],
@@ -41,25 +25,9 @@ var Suggestion = Widget.extend({
     },
 
     init: function (parent, options) {
-        this.root = options.root;
         this.keyword = options.keyword;
-        this.language = options.language;
-        this.htmlPage = options.page;
         this._super(parent);
     },
-    start: function () {
-        this.htmlPage.on('title-changed', this, this.renderElement);
-        this.htmlPage.on('description-changed', this, this.renderElement);
-    },
-    analyze: function () {
-        return analyzeKeyword(this.htmlPage, this.keyword);
-    },
-    highlight: function () {
-        return this.analyze().title;
-    },
-    tooltip: function () {
-        return this.analyze().description;
-    },
     select: function () {
         this.trigger('selected', this.keyword);
     },
@@ -72,7 +40,7 @@ var SuggestionList = Widget.extend({
     init: function (parent, options) {
         this.root = options.root;
         this.language = options.language;
-        this.htmlPage = options.page;
+        this.htmlPage = options.htmlPage;
         this._super(parent);
     },
     start: function () {
@@ -96,7 +64,7 @@ var SuggestionList = Widget.extend({
         var self = this;
         self.$el.empty();
         // TODO Improve algorithm + Ajust based on custom user keywords
-        var regex = new RegExp(self.root, 'gi');
+        var regex = new RegExp(WORD_SEPARATORS_REGEX + self.root + WORD_SEPARATORS_REGEX, 'gi');
         keywords = _.map(_.uniq(keywords), function (word) {
             return word.replace(regex, '').trim();
         });
@@ -104,10 +72,7 @@ var SuggestionList = Widget.extend({
         _.each(keywords, function (keyword) {
             if (keyword) {
                 var suggestion = new Suggestion(self, {
-                    root: self.root,
-                    language: self.language,
                     keyword: keyword,
-                    page: self.htmlPage,
                 });
                 suggestion.on('selected', self, function (word, language) {
                     self.trigger('selected', word, language);
@@ -124,45 +89,53 @@ var Keyword = Widget.extend({
     events: {
         'click a[data-action=remove-keyword]': 'destroy',
     },
-    maxWordsPerKeyword: 4, // TODO Check
 
     init: function (parent, options) {
         this.keyword = options.word;
         this.language = options.language;
-        this.htmlPage = options.page;
+        this.htmlPage = options.htmlPage;
+        this.used_h1 = this.htmlPage.isInHeading1(this.keyword);
+        this.used_h2 = this.htmlPage.isInHeading2(this.keyword);
+        this.used_content = this.htmlPage.isInBody(this.keyword);
         this._super(parent);
     },
     start: function () {
-        this.htmlPage.on('title-changed', this, this.updateLabel);
-        this.htmlPage.on('description-changed', this, this.updateLabel);
+        this.$('.js_seo_keyword_suggestion').empty();
         this.suggestionList = new SuggestionList(this, {
             root: this.keyword,
             language: this.language,
-            page: this.htmlPage,
+            htmlPage: this.htmlPage,
         });
         this.suggestionList.on('selected', this, function (word, language) {
             this.trigger('selected', word, language);
         });
         this.suggestionList.appendTo(this.$('.js_seo_keyword_suggestion'));
-    },
-    analyze: function () {
-        return analyzeKeyword(this.htmlPage, this.keyword);
-    },
-    highlight: function () {
-        return this.analyze().title;
-    },
-    tooltip: function () {
-        return this.analyze().description;
-    },
-    updateLabel: function () {
-        var cssClass = 'oe_seo_keyword js_seo_keyword ' + this.highlight();
-        this.$('.js_seo_keyword').attr('class', cssClass);
-        this.$('.js_seo_keyword').attr('title', this.tooltip());
+
+        this.htmlPage.on('title-changed', this, this._updateTitle);
+        this.htmlPage.on('description-changed', this, this._updateDescription);
+        this._updateTitle();
+        this._updateDescription();
     },
     destroy: function () {
         this.trigger('removed');
         this._super();
     },
+    _updateTitle: function () {
+        var $title = this.$('.js_seo_keyword_title');
+        if (this.htmlPage.isInTitle(this.keyword)) {
+            $title.css('visibility','visible');
+        } else {
+            $title.css('visibility','hidden');
+        }
+    },
+    _updateDescription: function () {
+        var $description = this.$('.js_seo_keyword_description');
+        if (this.htmlPage.isInDescription(this.keyword)) {
+            $description.css('visibility','visible');
+        } else {
+            $description.css('visibility','hidden');
+        }
+    },
 });
 
 var KeywordList = Widget.extend({
@@ -171,7 +144,7 @@ var KeywordList = Widget.extend({
     maxKeywords: 10,
 
     init: function (parent, options) {
-        this.htmlPage = options.page;
+        this.htmlPage = options.htmlPage;
         this._super(parent);
     },
     start: function () {
@@ -204,11 +177,10 @@ var KeywordList = Widget.extend({
             var keyword = new Keyword(self, {
                 word: word,
                 language: language,
-                page: this.htmlPage,
+                htmlPage: this.htmlPage,
             });
             keyword.on('removed', self, function () {
                self.trigger('list-not-full');
-               self.trigger('removed', word);
                self.trigger('content-updated', true);
             });
             keyword.on('selected', self, function (word, language) {
@@ -230,15 +202,23 @@ var Preview = Widget.extend({
     init: function (parent, options) {
         this.title = options.title;
         this.url = options.url;
-        this.description = options.description || "[ The description will be generated by google unless you specify one ]";
+        this.description = options.description || _t("The description will be generated by search engines based on page content unless you specify one.");
+        if (this.description.length > 160) {
+            this.description = this.description.substring(0,159) + '…';
+        }
         this._super(parent);
     },
 });
 
 var HtmlPage = Class.extend(mixins.PropertiesMixin, {
+    init: function () {
+        mixins.PropertiesMixin.init.call(this);
+        this.initTitle = this.title();
+        this.initDescription = this.description();
+    },
     url: function () {
         var url = window.location.href;
-        var hashIndex = url.indexOf('#');
+        var hashIndex = url.indexOf('?');
         return hashIndex >= 0 ? url.substring(0, hashIndex) : url;
     },
     title: function () {
@@ -247,7 +227,7 @@ var HtmlPage = Class.extend(mixins.PropertiesMixin, {
     },
     changeTitle: function (title) {
         // TODO create tag if missing
-        $('title').text(title);
+        $('title').text(title.trim() || this.initTitle);
         this.trigger('title-changed', title);
     },
     description: function () {
@@ -267,7 +247,6 @@ var HtmlPage = Class.extend(mixins.PropertiesMixin, {
     changeKeywords: function (keywords) {
         // TODO create tag if missing
         $('meta[name=keywords]').attr('content', keywords.join(','));
-        this.trigger('keywords-changed', keywords);
     },
     headers: function (tag) {
         return $('#wrap '+tag).map(function () {
@@ -277,9 +256,11 @@ var HtmlPage = Class.extend(mixins.PropertiesMixin, {
     getOgMeta: function () {
         var ogImageUrl = $('meta[property="og:image"]').attr('content');
         var title = $('meta[property="og:title"]').attr('content');
+        var description = $('meta[property="og:description"]').attr('content');
         return {
             ogImageUrl: ogImageUrl && ogImageUrl.replace(window.location.origin, ''),
             metaTitle: title,
+            metaDescription: description,
         };
     },
     images: function () {
@@ -295,7 +276,13 @@ var HtmlPage = Class.extend(mixins.PropertiesMixin, {
         return $('html').attr('data-oe-company-name');
     },
     bodyText: function () {
-        return $('body').children().not('.js_seo_configuration').text();
+        return $('body').children().not('.oe_seo_configuration').text();
+    },
+    heading1: function () {
+        return $('body').children().not('.oe_seo_configuration').find('h1').text();
+    },
+    heading2: function () {
+        return $('body').children().not('.oe_seo_configuration').find('h2').text();
     },
     isInBody: function (text) {
         return new RegExp(WORD_SEPARATORS_REGEX+text+WORD_SEPARATORS_REGEX, 'gi').test(this.bodyText());
@@ -306,25 +293,222 @@ var HtmlPage = Class.extend(mixins.PropertiesMixin, {
     isInDescription: function (text) {
         return new RegExp(WORD_SEPARATORS_REGEX+text+WORD_SEPARATORS_REGEX, 'gi').test(this.description());
     },
+    isInHeading1: function (text) {
+        return new RegExp(WORD_SEPARATORS_REGEX+text+WORD_SEPARATORS_REGEX, 'gi').test(this.heading1());
+    },
+    isInHeading2: function (text) {
+        return new RegExp(WORD_SEPARATORS_REGEX+text+WORD_SEPARATORS_REGEX, 'gi').test(this.heading2());
+    },
 });
 
-var Tip = Widget.extend({
-    template: 'website.seo_tip',
+var MetaTitleDescription = Widget.extend({
+    // Form and preview for SEO meta title and meta description
+    //
+    // We only want to show an alert for "description too small" on those cases
+    // - at init and the description is not empty
+    // - we reached past the minimum and went back to it
+    // - focus out of the field
+    // Basically we don't want the too small alert when the field is empty and
+    // we start typing on it.
+    template: 'website.seo_meta_title_description',
     xmlDependencies: ['/website/static/src/xml/website.seo.xml'],
     events: {
-        'closed.bs.alert': 'destroy',
+        'input input[name=website_meta_title]': '_titleChanged',
+        'input textarea[name=website_meta_description]': '_descriptionOnInput',
+        'change textarea[name=website_meta_description]': '_descriptionOnChange',
     },
+    maxRecommendedDescriptionSize: 300,
+    minRecommendedDescriptionSize: 50,
+    showDescriptionTooSmall: false,
 
+    /**
+     * @override
+     */
     init: function (parent, options) {
-        this.message = options.message;
-        // cf. http://getbootstrap.com/components/#alerts
-        // success, info, warning or danger
-        this.type = options.type || 'info';
-        this._super(parent);
+        this.htmlPage = options.htmlPage;
+        this.canEditTitle = !!options.canEditTitle;
+        this.canEditDescription = !!options.canEditDescription;
+        this.isIndexed = !!options.isIndexed;
+        this._super(parent, options);
+    },
+    /**
+     * @override
+     */
+    start: function () {
+        this.$title = this.$('input[name=website_meta_title]');
+        this.$description = this.$('textarea[name=website_meta_description]');
+        this.$warning = this.$('div#website_meta_description_warning');
+        this.$preview = this.$('.js_seo_preview');
+
+        this._renderPreview();
+
+        if (!this.canEditTitle) {
+            this.$title.attr('disabled', true);
+        }
+        if (!this.canEditDescription) {
+            this.$description.attr('disabled', true);
+        }
+
+        this.$title.val(this.htmlPage.title());
+        this.$description.val(this.htmlPage.description());
+
+        this._descriptionOnChange();
+    },
+    /**
+     * Get the current title
+     */
+    getTitle: function () {
+        return this.$title.val().trim() || this.htmlPage.initTitle;
+    },
+    /**
+     * Get the current description
+     */
+    getDescription: function () {
+        return this.$description.val();
+    },
+    /**
+     * @private
+     */
+    _titleChanged: function () {
+        var self = this;
+        self._renderPreview();
+        self.trigger('title-changed');
+    },
+    /**
+     * @private
+     */
+    _descriptionOnChange: function () {
+        this.showDescriptionTooSmall = true;
+        this._descriptionOnInput();
+    },
+    /**
+     * @private
+     */
+    _descriptionOnInput: function () {
+        var length = this.getDescription().length;
+
+        if (length >= this.minRecommendedDescriptionSize) {
+            this.showDescriptionTooSmall = true;
+        } else if (length === 0) {
+            this.showDescriptionTooSmall = false;
+        }
+
+        if (length > this.maxRecommendedDescriptionSize) {
+            this.$warning.text(_t('Your description looks too long.')).show();
+        } else if (this.showDescriptionTooSmall && length < this.minRecommendedDescriptionSize) {
+            this.$warning.text(_t('Your description looks too short.')).show();
+        } else {
+            this.$warning.hide();
+        }
+
+        this._renderPreview();
+        this.trigger('description-changed');
+    },
+    /**
+     * @private
+     */
+    _renderPreview: function () {
+        var indexed = this.isIndexed;
+        var preview = "";
+        if (indexed){
+            preview = new Preview(this, {
+                title: this.getTitle(),
+                description: this.getDescription(),
+                url: this.htmlPage.url(),
+            });
+        } else {
+            preview = new Preview(this, {
+                description: _t("You have hidden this page from search results. It won't be indexed by search engines."),
+            });
+        }
+        this.$preview.empty();
+        preview.appendTo(this.$preview);
+    },
+});
+
+var MetaKeywords = Widget.extend({
+    // Form and table for SEO meta keywords
+    template: 'website.seo_meta_keywords',
+    xmlDependencies: ['/website/static/src/xml/website.seo.xml'],
+    events: {
+        'keyup input[name=website_meta_keywords]': '_confirmKeyword',
+        'click button[data-action=add]': '_addKeyword',
+    },
+
+    init: function (parent, options) {
+        this.htmlPage = options.htmlPage;
+        this._super(parent, options);
+    },
+    start: function () {
+        var self = this;
+        this.$input = this.$('input[name=website_meta_keywords]');
+        this.keywordList = new KeywordList(this, { htmlPage: this.htmlPage });
+        this.keywordList.on('list-full', this, function () {
+            self.$input.attr({
+                readonly: 'readonly',
+                placeholder: "Remove a keyword first"
+            });
+            self.$('button[data-action=add]').prop('disabled', true).addClass('disabled');
+        });
+        this.keywordList.on('list-not-full', this, function () {
+            self.$input.removeAttr('readonly').attr('placeholder', "");
+            self.$('button[data-action=add]').prop('disabled', false).removeClass('disabled');
+        });
+        this.keywordList.on('selected', this, function (word, language) {
+            self.keywordList.add(word, language);
+        });
+        this.keywordList.on('content-updated', this, function (removed) {
+            self._updateTable(removed);
+        });
+        this.keywordList.insertAfter(this.$('.table thead'));
+
+        this._getLanguages();
+        this._updateTable();
+    },
+    _addKeyword: function () {
+        var $language = this.$('select[name=seo_page_language]');
+        var keyword = this.$input.val();
+        var language = $language.val().toLowerCase();
+        this.keywordList.add(keyword, language);
+        this.$input.val('').focus();
+    },
+    _confirmKeyword: function (e) {
+        if (e.keyCode === 13) {
+            this._addKeyword();
+        }
+    },
+    _getLanguages: function () {
+        var self = this;
+        this._rpc({
+            model: 'website',
+            method: 'get_languages',
+            args: [[weContext.get().website_id]],
+            context: weContext.get(),
+        }).then( function (data) {
+            self.$('#language-box').html(core.qweb.render('Configurator.language_promote', {
+                'language': data,
+                'def_lang': weContext.get().lang
+            }));
+        });
+    },
+    /*
+     * Show the table if there is at least one keyword. Hide it otherwise.
+     *
+     * @private
+     * @param {boolean} removed: a keyword is about to be removed,
+     *   we need to exclude it from the count
+     */
+    _updateTable : function (removed) {
+        var min = removed ? 1 : 0;
+        if (this.keywordList.keywords().length > min) {
+            this.$('table').show();
+        } else {
+            this.$('table').hide();
+        }
     },
 });
 
-var metaImageSelector = Widget.extend({
+var MetaImageSelector = Widget.extend({
     template: 'website.seo_meta_image_selector',
     xmlDependencies: ['/website/static/src/xml/website.seo.xml'],
     events: {
@@ -337,20 +521,41 @@ var metaImageSelector = Widget.extend({
      * @param {Object} data
      */
     init: function (parent, data) {
-        this.metaTitle = data.title;
+        this.metaTitle = data.title || '';
+        this._setDescription(data.description);
         this.activeMetaImg = data.metaImg;
-        this.serverUrl = window.location.origin;
+        this.serverUrl = data.htmlpage.url();
         data.pageImages.unshift(_.str.sprintf('/web/image/res.company/%s/logo', odoo.session_info.website_company_id));
         this.images = _.uniq(data.pageImages);
         this.customImgUrl = _.contains(data.pageImages, data.metaImg) ? false : data.metaImg;
         this._super(parent);
     },
+    setTitle: function (title) {
+        this.metaTitle = title;
+        this._updateTemplateBody();
+    },
+    setDescription: function (description) {
+        this._setDescription(description);
+        this._updateTemplateBody();
+    },
 
     //--------------------------------------------------------------------------
     // Private
     //--------------------------------------------------------------------------
 
     /**
+     * Set the description, applying ellipsis if too long.
+     *
+     * @private
+    */
+    _setDescription: function (description) {
+        this.metaDescription = description || _t("The description will be generated by social media based on page content unless you specify one.");
+        if (this.metaDescription.length > 160) {
+            this.metaDescription = this.metaDescription.substring(0,159) + '…';
+        }
+    },
+
+    /**
      * Update template.
      *
      * @private
@@ -404,24 +609,15 @@ var SeoConfigurator = Dialog.extend({
     xmlDependencies: Dialog.prototype.xmlDependencies.concat(
         ['/website/static/src/xml/website.seo.xml']
     ),
-    events: {
-        'keyup input[name=seo_page_keywords]': 'confirmKeyword',
-        'blur input[name=seo_page_title]': 'titleChanged',
-        'blur textarea[name=seo_page_description]': 'descriptionChanged',
-        'click button[data-action=add]': 'addKeyword',
-    },
     canEditTitle: false,
     canEditDescription: false,
     canEditKeywords: false,
     canEditLanguage: false,
-    maxTitleSize: 65,
-    maxDescriptionSize: 160,  // TODO master: remove me and add warning
 
     init: function (parent, options) {
         options = options || {};
         _.defaults(options, {
-            title: _t('Promote Page'),
-            subtitle: _t('Get this page efficiently referenced in search engines to attract more visitors.'),
+            title: _t('Optimize SEO'),
             buttons: [
                 {text: _t('Save'), classes: 'btn-primary', click: this.update},
                 {text: _t('Discard'), close: true},
@@ -433,106 +629,71 @@ var SeoConfigurator = Dialog.extend({
     start: function () {
         var self = this;
 
-        this.$modal.addClass('oe_seo_configuration js_seo_configuration');
+        this.$modal.addClass('oe_seo_configuration');
 
         this.htmlPage = new HtmlPage();
-        this.$('.js_seo_page_url').text(this.htmlPage.url());
-        this.$('input[name=seo_page_title]').val(this.htmlPage.title());
-        this.$('textarea[name=seo_page_description]').val(this.htmlPage.description());
 
-        this.keywordList = new KeywordList(self, { page: this.htmlPage });
-        this.keywordList.on('list-full', self, function () {
-            self.$('input[name=seo_page_keywords]').attr({
-                readonly: 'readonly',
-                placeholder: "Remove a keyword first"
-            });
-            self.$('button[data-action=add]').prop('disabled', true).addClass('disabled');
-        });
-        this.keywordList.on('list-not-full', self, function () {
-            self.$('input[name=seo_page_keywords]').removeAttr('readonly').attr('placeholder', "");
-            self.$('button[data-action=add]').prop('disabled', false).removeClass('disabled');
-        });
-        this.keywordList.on('selected', self, function (word, language) {
-            self.keywordList.add(word, language);
-        });
-        this.keywordList.on('content-updated', self, function (removed) {
-            self.updateTable(removed);
-        });
-        this.keywordList.insertAfter(this.$('.table thead'));
-        this.disableUnsavableFields().then(function(){
-            self.renderPreview();
-            self.metaImageSelector = new metaImageSelector(self, {
+        this.disableUnsavableFields().then(function () {
+            // Image selector
+            self.metaImageSelector = new MetaImageSelector(self, {
+                htmlpage: self.htmlPage,
                 title: self.htmlPage.getOgMeta().metaTitle,
+                description: self.htmlPage.getOgMeta().metaDescription,
                 metaImg : self.metaImg || self.htmlPage.getOgMeta().ogImageUrl,
                 pageImages : _.pluck(self.htmlPage.images().get(), 'src'),
             });
-            self.metaImageSelector.appendTo(self.$('.js_seo_keywords_list'));
-        });
+            self.metaImageSelector.appendTo(self.$('.js_seo_image'));
+
+            // title and description
+            self.metaTitleDescription = new MetaTitleDescription(self, {
+                htmlPage: self.htmlPage,
+                canEditTitle: self.canEditTitle,
+                canEditDescription: self.canEditDescription,
+                isIndexed: self.isIndexed,
+            });
+            self.metaTitleDescription.on('title-changed', self, self.titleChanged);
+            self.metaTitleDescription.on('description-changed', self, self.descriptionChanged);
+            self.metaTitleDescription.appendTo(self.$('.js_seo_meta_title_description'));
 
-        this.getLanguages();
-        this.updateTable();
-    },
-    getLanguages: function () {
-        var self = this;
-        this._rpc({
-            model: 'website',
-            method: 'get_languages',
-            args: [[weContext.get().website_id]],
-            context: weContext.get(),
-        }).then( function (data) {
-            self.$('#language-box').html(core.qweb.render('Configurator.language_promote', {
-                'language': data,
-                'def_lang': weContext.get().lang
-            }));
+            // keywords
+            self.metaKeywords = new MetaKeywords(self, {htmlPage: self.htmlPage});
+            self.metaKeywords.appendTo(self.$('.js_seo_meta_keywords'));
         });
     },
+    /*
+     * Reset meta tags to their initial value if not saved.
+     *
+     * @private
+     */
+    destroy: function () {
+        if (!this.savedData) {
+            this.htmlPage.changeTitle(this.htmlPage.initTitle);
+            this.htmlPage.changeDescription(this.htmlPage.initDescription);
+        }
+        this._super.apply(this, arguments);
+    },
     disableUnsavableFields: function () {
         var self = this;
         return this.loadMetaData().then(function (data) {
+            // We only need a reload for COW when the copy is happening, therefore:
+            // - no reload if we are not editing a view (condition: website_id === undefined)
+            // - reload if generic page (condition: website_id === false)
+            self.reloadOnSave = data.website_id === undefined ? false : !data.website_id;
             //If website.page, hide the google preview & tell user his page is currently unindexed 
             self.isIndexed = (data && ('website_indexed' in data)) ? data.website_indexed : true;
             self.canEditTitle = data && ('website_meta_title' in data);
             self.canEditDescription = data && ('website_meta_description' in data);
             self.canEditKeywords = data && ('website_meta_keywords' in data);
             self.metaImg = data.website_meta_og_img;
-            if (!self.canEditTitle) {
-                self.$('input[name=seo_page_title]').attr('disabled', true);
-            }
-            if (!self.canEditDescription) {
-                self.$('textarea[name=seo_page_description]').attr('disabled', true);
-            }
             if (!self.canEditTitle && !self.canEditDescription && !self.canEditKeywords) {
+                // disable the button to prevent an error if the current page doesn't use the mixin
+                // we make the check here instead of on the view because we don't need to check
+                // at every page load, just when the rare case someone clicks on this link
+                // TODO don't show the modal but just an alert in this case
                 self.$footer.find('button[data-action=update]').attr('disabled', true);
             }
         });
     },
-    suggestImprovements: function () {
-        var self = this;
-        var tips = [];
-        _.each(tips, function (tip) {
-            displayTip(tip.message, tip.type);
-        });
-
-        function displayTip(message, type) {
-            new Tip(self, {
-               message: message,
-               type: type,
-            }).appendTo(self.$('.js_seo_tips'));
-        }
-    },
-    confirmKeyword: function (e) {
-        if (e.keyCode === 13) {
-            this.addKeyword();
-        }
-    },
-    addKeyword: function (word) {
-        var $input = this.$('input[name=seo_page_keywords]');
-        var $language = this.$('select[name=seo_page_language]');
-        var keyword = _.isString(word) ? word : $input.val();
-        var language = $language.val().toLowerCase();
-        this.keywordList.add(keyword, language);
-        $input.val('').focus();
-    },
     update: function () {
         var self = this;
         var data = {};
@@ -543,12 +704,20 @@ var SeoConfigurator = Dialog.extend({
             data.website_meta_description = this.htmlPage.description();
         }
         if (this.canEditKeywords) {
-            data.website_meta_keywords = this.keywordList.keywords().join(', ');
+            data.website_meta_keywords = this.metaKeywords.keywordList.keywords().join(', ');
         }
         data.website_meta_og_img = this.metaImageSelector.activeMetaImg;
         this.saveMetaData(data).then(function () {
-           self.htmlPage.changeKeywords(self.keywordList.keywords());
-           self.close();
+            // We want to reload if we are editing a generic page
+            // because it will become a specific page after this change (COW)
+            // and we want the user to be on the page he just created.
+            if (self.reloadOnSave) {
+                window.location.href = self.htmlPage.url();
+            } else {
+                self.htmlPage.changeKeywords(self.metaKeywords.keywordList.keywords());
+                self.savedData = true;
+                self.close();
+            }
         });
     },
     getMainObject: function () {
@@ -572,8 +741,9 @@ var SeoConfigurator = Dialog.extend({
         } else {
             var fields = ['website_meta_title', 'website_meta_description', 'website_meta_keywords'
                             ,'website_meta_og_img'];
-            if (obj.model == 'website.page'){
+            if (obj.model === 'website.page'){
                 fields.push('website_indexed');
+                fields.push('website_id');
             }
             rpc.query({
                 model: obj.model,
@@ -608,44 +778,19 @@ var SeoConfigurator = Dialog.extend({
     titleChanged: function () {
         var self = this;
         _.defer(function () {
-            var title = self.$('input[name=seo_page_title]').val();
+            var title = self.metaTitleDescription.getTitle();
             self.htmlPage.changeTitle(title);
-            self.renderPreview();
+            self.metaImageSelector.setTitle(title);
         });
     },
     descriptionChanged: function () {
         var self = this;
         _.defer(function () {
-            var description = self.$('textarea[name=seo_page_description]').val();
+            var description = self.metaTitleDescription.getDescription();
             self.htmlPage.changeDescription(description);
-            self.renderPreview();
+            self.metaImageSelector.setDescription(description);
         });
     },
-    renderPreview: function () {
-        var indexed = this.isIndexed;
-        var preview = "";
-        if(indexed){
-            preview = new Preview(this, {
-                title: this.htmlPage.title(),
-                description: this.htmlPage.description(),
-                url: this.htmlPage.url(),
-            });
-        }
-        else{
-            preview = new Preview(this, {
-                description: _t("You have hidden this page from search results. It won't be indexed by search engines."),
-            });
-        }
-        var $preview = this.$('.js_seo_preview');
-        $preview.empty();
-        preview.appendTo($preview);
-    },
-    updateTable : function (removed) {
-        var self = this,
-             val = removed ? (this.$el.find('tbody > tr').length - 1) : (this.$el.find('tbody > tr').length);
-        this.$('table').toggleClass('js_seo_has_content', val > 0 );
-        this.$el.scrollTop(self.$el[0].scrollHeight);
-    },
 });
 
 var SeoMenu = websiteNavbarData.WebsiteNavbarActionWidget.extend({
@@ -653,6 +798,14 @@ var SeoMenu = websiteNavbarData.WebsiteNavbarActionWidget.extend({
         'promote-current-page': '_promoteCurrentPage',
     }),
 
+    init: function (parent, options) {
+        this._super(parent, options);
+
+        if (window.location.href.includes('enable_seo')) {
+            this._promoteCurrentPage();
+        }
+    },
+
     //--------------------------------------------------------------------------
     // Actions
     //--------------------------------------------------------------------------
diff --git a/addons/website/static/src/scss/website.ui.scss b/addons/website/static/src/scss/website.ui.scss
index 19532adcc79..6cf572925c3 100644
--- a/addons/website/static/src/scss/website.ui.scss
+++ b/addons/website/static/src/scss/website.ui.scss
@@ -193,7 +193,6 @@ body .modal {
         #language-box {
             padding-right: 25px;
             background-color: white;
-            margin-left: -1px;
         }
         .o_seo_og_image {
             .o_meta_img {
@@ -259,121 +258,7 @@ body .modal {
             }
         }
 
-        .table {
-            td {
-                vertical-align: middle;
-
-                &:first-child {
-                    padding-right: 15px;
-                    border-width: 0;
-                    width: 35%;
-                }
-
-                &:last-child {
-                    visibility: hidden;
-                }
-            }
-
-            > tfoot {
-                display: none;
-            }
-
-            &.js_seo_has_content {
-                td {
-                    &:first-child {
-                        width: 55%;
-                        padding-right: 15px;
-                        border: 1px solid $o-we-color-text-light;
-                        text-align: right;
-                        background-color: $o-we-color-paper;
-
-                        @include media-breakpoint-up(lg) {
-                            width: 38%;
-                        }
-                    }
-
-                    &:last-child {
-                        border: none;
-                        visibility: visible;
-                        padding-left: 15px;
-
-                        @include media-breakpoint-up(lg) {
-                            padding-left: 50px;
-                        }
-                    }
-                }
-
-                tbody {
-                    td {
-                        padding: 5px;
-                        transition: padding .3s ease 0s;
-
-                        &:first-child {
-                            border-width: 0 1px;
-
-                            .label {
-                                position: relative;
-                                display: inline-block;
-                                padding: 7px 35px;
-                                font-size: 16px;
-                                font-weight: normal;
-
-                                .oe_remove {
-                                    @include o-w-close-icon(10px, white, $o-we-color-danger, 2px); // FIXME
-                                    @include o-position-absolute(5px, 5px);
-                                }
-                            }
-                        }
-
-                        &:last-child {
-                            .label {
-                                display: block;
-                                font-size: 12px;
-                                font-weight: normal;
-                                opacity: 0.8;
-                                cursor: pointer;
-
-                                &:hover {
-                                    opacity: 1;
-                                }
-                            }
-                        }
-                    }
-
-                    tr {
-                        animation: fadeInDownSmall .3s ease 0s 1 normal none running;
-
-                        &:first-child {
-                            td:first-child {
-                                padding-top: 10px;
-                            }
-                        }
-
-                        &:last-child {
-                            td:first-child {
-                                padding-bottom: 10px;
-                                border-bottom-width: 1px;
-                            }
-                        }
-                    }
-                }
-
-                > tfoot {
-                    display: table-footer-group;
-
-                    hr {
-                        margin: 10px 0;
-                    }
-
-                    td, td:first-child {
-                        border: none;
-                        background: none;
-                    }
-                }
-            }
-        }
-
-        li.oe_seo_preview_g {
+        div.oe_seo_preview_g {
             list-style: none;
             font-family: arial, sans-serif;
 
@@ -396,9 +281,6 @@ body .modal {
                     font-size: 14px;
                     line-height: 18px;
                 }
-                .st {
-                    height: 50px;
-                }
             }
         }
     }
diff --git a/addons/website/static/src/xml/website.seo.xml b/addons/website/static/src/xml/website.seo.xml
index 8ada1a3088a..e6bb6aa378a 100644
--- a/addons/website/static/src/xml/website.seo.xml
+++ b/addons/website/static/src/xml/website.seo.xml
@@ -6,72 +6,10 @@
         </t>
     </t>
 
-    <div t-name="website.seo_configuration">
-        <section class="row">
-            <div class="col-lg-6">
-                <div class="mt16" role="form">
-                    <div class="form-group row">
-                        <label for="seo_page_title" class="col-3 col-form-label">Page Title</label>
-                        <div class="col-9">
-                            <input type="text" name="seo_page_title" class="form-control" maxlength="70" size="70"/>
-                        </div>
-                    </div>
-                    <div class="form-group row">
-                        <label for="seo_page_description" class="col-3 col-form-label">Description</label>
-                        <div class="col-9">
-                            <textarea name="seo_page_description" class="form-control" style="max-width: 100%;height:145px;max-height:145px" t-att-maxlength="widget.maxDescriptionSize"/>
-                        </div>
-                    </div>
-                </div>
-            </div>
-            <div class="col-lg-6">
-                <h5 class="mt16">Preview <small>how your page will be listed on Google</small></h5>
-                <div>
-                    <div class="card mb0">
-                        <div class="card-body">
-                            <div class="js_seo_preview"/>
-                        </div>
-                    </div>
-                </div>
-            </div>
-        </section>
-        <hr/>
-        <div class="js_seo_tips" />
-        <section class="js_seo_keywords_list">
-            <h4 class="mt16">Define Keywords <small>describing your page content</small></h4>
-            <table class="table table-responsive">
-                <thead>
-                    <tr>
-                        <td>
-                            <div class="form-inline" role="form">
-                                <div class="input-group">
-                                    <input type="text" style="min-width:170px" name="seo_page_keywords" class="form-control" placeholder="Keyword" maxlength="30"/>
-                                    <span class="input-group-append">
-                                        <select name="seo_page_language" id="language-box" class="btn form-control"/>
-                                    </span>
-                                    <span class="input-group-append">
-                                        <button data-action="add" class="btn btn-success" type="button">Add</button>
-                                    </span>
-                                </div>
-                            </div>
-                        </td>
-                        <td>Suggested<br/><small class="text-muted">Most searched topics related to your keywords, ordered by importance:</small></td>
-                    </tr>
-                </thead>
-                <tfoot>
-                    <tr>
-                        <td/>
-                        <td><hr/>
-                            <small class="text-muted">Legend:</small>
-                            <span class="badge badge-secondary">Not used</span>
-                            <span class="badge badge-success">In title</span>
-                            <span class="badge badge-primary">In description</span>
-                            <span class="badge badge-info">In page's content</span>
-                        </td>
-                    </tr>
-                </tfoot>
-            </table>
-        </section>
+    <div t-name="website.seo_configuration" role="form">
+        <section class="js_seo_meta_title_description"/>
+        <section class="js_seo_meta_keywords"/>
+        <section class="js_seo_image"/>
     </div>
 
     <t t-name="website.seo_suggestion_list">
@@ -86,35 +24,27 @@
         </tbody>
     </t>
 
-    <t t-name="website.seo_tip">
-        <div t-attf-class="alert alert-#{ widget.type }" role="alert">
-            <t t-raw="widget.message"/>
-        </div>
-    </t>
-
     <t t-name="website.seo_keyword">
-        <tr>
-            <td>
-                <span t-attf-title="#{ widget.tooltip() }" t-attf-class="oe_seo_keyword #{ widget.highlight() } js_seo_keyword" t-att-data-keyword="widget.keyword">
-                    <t t-raw="widget.keyword"/> <a href="#" class="oe_remove" data-action="remove-keyword"/>
-                </span>
-            </td>
-            <td class="js_seo_keyword_suggestion">
-                <!-- filled in JS -->
-            </td>
+        <tr class="js_seo_keyword" t-att-data-keyword="widget.keyword">
+            <td t-esc="widget.keyword"/>
+            <td class="text-center"><i t-if="widget.used_h1" class="fa fa-check" t-attf-title="{{ widget.keyword }} is used in page first level heading"/></td>
+            <td class="text-center"><i t-if="widget.used_h2" class="fa fa-check" t-attf-title="{{ widget.keyword }} is used in page second level heading"/></td>
+            <td class="text-center"><i class="js_seo_keyword_title fa fa-check" style="visibility: hidden;" t-attf-title="{{ widget.keyword }} is used in page title"/></td>
+            <td class="text-center"><i class="js_seo_keyword_description fa fa-check" style="visibility: hidden;" t-attf-title="{{ widget.keyword }} is used in page description"/></td>
+            <td class="text-center"><i t-if="widget.used_content" class="fa fa-check" t-attf-title="{{ widget.keyword }} is used in page content"/></td>
+            <td class="js_seo_keyword_suggestion"/>
+            <td class="text-center"><a href="#" class="oe_remove" data-action="remove-keyword" t-attf-title="Remove {{ widget.keyword }}"><i class="fa fa-trash"/></a></td>
         </tr>
     </t>
 
     <t t-name="website.seo_suggestion">
-        <li class="list-inline-item oe_seo_suggestion">
-            <span t-attf-title="#{ widget.tooltip() }" t-attf-class="oe_seo_keyword #{ widget.highlight() } js_seo_suggestion" t-att-data-keyword="widget.keyword">
-                <t t-raw="widget.keyword"/>
-            </span>
+        <li class="list-inline-item">
+            <span class="js_seo_suggestion badge badge-info" t-att-data-keyword="widget.keyword" t-esc="widget.keyword"/>
         </li>
     </t>
 
     <t t-name="website.seo_preview">
-        <li class="oe_seo_preview_g">
+        <div class="oe_seo_preview_g">
             <div class="rc">
                 <div class="r"><t t-esc="widget.title"/></div>
                 <div class="s">
@@ -122,7 +52,70 @@
                     <div class="st"><t t-esc="widget.description"/></div>
                 </div>
             </div>
-        </li>
+        </div>
+    </t>
+
+    <div t-name="website.seo_meta_title_description">
+        <h4><small>Optimize this page's referencing in search engines</small></h4>
+        <div class="row">
+            <div class="col-lg-6">
+                <div class="form-group">
+                    <label for="website_meta_title">
+                        Title <i class="fa fa-question-circle-o" title="The title will take a default value unless you specify one."/>
+                    </label>
+                    <input type="text" name="website_meta_title" id="website_meta_title" class="form-control" maxlength="70" size="70"/>
+                </div>
+                <div class="form-group">
+                    <label for="website_meta_description">
+                        Description <i class="fa fa-question-circle-o" title="The description will be generated by search engines based on page content unless you specify one."/>
+                    </label>
+                    <textarea name="website_meta_description" id="website_meta_description" class="form-control" style="height:120px;"/>
+                    <div class="alert alert-warning mt16 mb0 small" id="website_meta_description_warning" style="display: none;"/>
+                </div>
+            </div>
+            <div class="col-lg-6">
+                <div class="card-header">Preview</div>
+                <div class="card mb0 p-0">
+                    <div class="card-body">
+                        <div class="js_seo_preview"/>
+                    </div>
+                </div>
+            </div>
+        </div>
+    </div>
+
+    <t t-name="website.seo_meta_keywords">
+        <label for="website_meta_keywords">
+            Keywords
+        </label>
+        <div class="form-inline" role="form">
+            <div class="input-group">
+                <input type="text" name="website_meta_keywords" id="website_meta_keywords" class="form-control" placeholder="Keyword" maxlength="30"/>
+                <span class="input-group-append">
+                    <select name="seo_page_language" id="language-box" class="btn form-control"/>
+                </span>
+                <span class="input-group-append">
+                    <button data-action="add" class="btn btn-success" type="button">Add</button>
+                </span>
+            </div>
+        </div>
+        <div class="table-responsive mt16">
+            <table class="table">
+                <thead>
+                    <tr>
+                        <th>Keyword</th>
+                        <th class="text-center" title="Used in page first level heading">H1</th>
+                        <th class="text-center" title="Used in page second level heading">H2</th>
+                        <th class="text-center" title="Used in page title">T</th>
+                        <th class="text-center" title="Used in page description">D</th>
+                        <th class="text-center" title="Used in page content">C</th>
+                        <th title="Most searched topics related to your keyword, ordered by importance">Related keywords</th>
+                        <th class="text-center"><i class="fa fa-trash" title="Remove"/></th>
+                    </tr>
+                </thead>
+                <!-- body inserted in JS -->
+            </table>
+        </div>
     </t>
 
     <div t-name="website.seo_meta_image_selector" class="o_seo_og_image">
@@ -130,10 +123,9 @@
     </div>
 
     <t t-name="website.og_image_body">
+        <h4><small>Select an image for social share</small></h4>
         <div class="row">
-            <div class="col-md-6">
-                <h5 class="mt16 mb4">Image for Social Share</h5>
-                <div class="text-muted mb32">Select an image to use in social share.</div>
+            <div class="col-lg-6">
                 <t t-foreach="widget.images" t-as="image">
                     <div t-attf-class="o_meta_img mt4 #{image === widget.activeMetaImg and ' o_active_image' or ''}">
                         <img t-att-src="image"/>
@@ -147,13 +139,14 @@
                     <i class="fa fa-upload"/>
                 </div>
             </div>
-            <div class="col-md-6">
-                <h6 class="mt16">Preview <small>how your page will be displayed on social media</small></h6>
-                <div class="card p-0">
+            <div class="col-lg-6">
+                <div class="card p-0 mb16">
+                    <div class="card-header">Preview</div>
                     <img class="card-img-top o_meta_active_img" t-att-src="widget.activeMetaImg"/>
                     <div class="card-body px-3 py-2">
                         <h6 class="text-alpha card-title mb0"><t t-esc="widget.metaTitle"/></h6>
                         <small class="card-subtitle text-muted"><t t-esc="widget.serverUrl"/></small>
+                        <p t-esc="widget.metaDescription"/>
                   </div>
                 </div>
             </div>
diff --git a/addons/website/views/website_templates.xml b/addons/website/views/website_templates.xml
index 568e4410534..73a290eb19e 100644
--- a/addons/website/views/website_templates.xml
+++ b/addons/website/views/website_templates.xml
@@ -132,13 +132,13 @@
             'data-oe-company-name': res_company.name
         }"/>
         <t t-if="not title">
-            <t t-if="not additional_title and main_object and 'name' in main_object">
-                <t t-set="additional_title" t-value="main_object.name"/>
-            </t>
             <t t-if="main_object and 'website_meta_title' in main_object and main_object.website_meta_title">
                 <t t-set="title" t-value="main_object.website_meta_title"/>
             </t>
             <t t-else="">
+                <t t-if="not additional_title and main_object and 'name' in main_object">
+                    <t t-set="additional_title" t-value="main_object.name"/>
+                </t>
                 <t t-set="title"><t t-if="additional_title"><t t-raw="additional_title"/> | </t><t t-raw="(website or res_company).name"/></t>
             </t>
         </t>
@@ -1195,7 +1195,8 @@ Sitemap: <t t-esc="url_root"/>sitemap.xml
                       <th class="text-center"><i title="Is the page included in the main menu?" class="fa fa-thumb-tack"></i></th>
                       <th class="text-center"><i title="Is the page published?" class="fa fa-eye"></i></th>
                       <th class="text-center"><i title="Is the page indexed by search engines?" class="fa fa-globe"></i></th>
-                      <th style='width:140px;'></th>
+                      <th class="text-center"><i title="Is the page SEO optimized?" class="fa fa-search"></i></th>
+                      <th></th>
                     </tr>
                   </thead>
                   <t t-set='prev_page' t-value='False' />
@@ -1219,31 +1220,45 @@ Sitemap: <t t-esc="url_root"/>sitemap.xml
 </template>
 
 <template id="one_page_line">
-      <t t-set='specific_page' t-value="page.website_id" />
-      <t t-set='final_page' t-value="(next_page and page.url != next_page.url) or not next_page or specific_page"/>
-      <tr t-att-style='not final_page and "color:#999"'>
-          <td>
+    <t t-set='specific_page' t-value="page.website_id"/>
+    <t t-set='final_page' t-value="(next_page and page.url != next_page.url) or not next_page or specific_page"/>
+    <tr t-att-style='not final_page and "color:#999"'>
+        <td>
             <t groups="website.group_multi_website">
-              <t t-if='specific_page and prev_page and prev_page.url == page.url and not prev_page.website_id'><i class="fa fa-level-up fa-rotate-90 ml32 mr4"></i></t>
-              <i t-else="1" class="fa fa-globe mr4" t-att-style='specific_page and "visibility:hidden;"'/>
+                <i t-if='specific_page and prev_page and prev_page.url == page.url and not prev_page.website_id' class="fa fa-level-up fa-rotate-90 ml32 mr4"/>
+                <i t-else="1" class="fa fa-globe mr4" t-att-style="'visibility:hidden;' if specific_page else ''"/>
             </t>
-            <i t-if="page.is_homepage" class="fa fa-home" title="Home"></i> <span t-esc="page.name"/>
-          </td>
-          <td><a t-if='final_page' t-attf-href="{{page.url}}"><t t-esc="page.url"/></a></td>
-          <td class="text-center"><i t-att-class="'fa fa-check' if page.menu_ids else 'fa fa-times text-muted'" t-att-title="'Checked' if page.menu_ids else 'Not checked'"></i></td>
-          <t t-set='date_formatted'><t  t-options='{"widget": "date"}' t-esc="page.date_publish"/></t>
-          <td class="text-center">
-              <i t-att-title="not page.is_visible and page.website_published and 'This page will be visible on ' + date_formatted"
-                 t-att-class="'fa fa-check' if page.is_visible and page.website_published else 'fa fa-eye-slash' if not page.is_visible and page.website_published else 'fa fa-times text-muted'"></i>
-          </td>
-          <td class="text-center"><i t-att-class="'fa fa-check' if page.website_indexed else 'fa fa-times text-muted'" t-att-title="'Checked' if page.website_indexed else 'Not checked'"></i></td>
-          <td class="text-right" style="white-space:nowrap;">
-              <a class="mr4 fa fa-cog js_page_properties" t-att-data-id="page.id" href="#" title="Manage this page"></a>
-              <a class="mr4 fa fa-pencil-square-o" t-attf-href="/web#id=#{page.view_id.id}&amp;view_type=form&amp;model=ir.ui.view" title="Edit code in backend"></a>
-              <a class="mr4 fa fa-clone js_clone_page" t-att-data-id="page.id" href="#" title="Clone this page"></a>
-              <a class="fa fa-trash js_delete_page" t-att-data-id="page.id" href="#" title="Delete this page"></a>
-          </td>
-      </tr>
+            <i t-if="page.is_homepage" class="fa fa-home" title="Home"/> <span t-esc="page.name"/>
+        </td>
+        <td>
+            <a t-if='final_page' t-att-href="page.url"><t t-esc="page.url"/></a>
+        </td>
+        <td class="text-center">
+            <i t-if="page.menu_ids" class="fa fa-check" title="In main menu"/>
+            <i t-else="" class="fa fa-times text-muted" title="Not in main menu"/>
+        </td>
+        <td class="text-center">
+            <t t-set='date_formatted'><t t-options='{"widget": "date"}' t-esc="page.date_publish"/></t>
+            <i t-if="page.is_visible" class="fa fa-check" title="Visible"/>
+            <i t-elif="page.website_published" class="fa fa-eye-slash" t-attf-title="This page will be visible on {{ date_formatted }}"/>
+            <i t-else="" class="fa fa-times text-muted" title="Not visible"/>
+        </td>
+        <td class="text-center">
+            <i t-if="page.website_indexed" class="fa fa-check" title="Indexed"/>
+            <i t-else="" class="fa fa-times text-muted" title="Not indexed"/>
+        </td>
+        <td class="text-center">
+            <i t-if="page.is_seo_optimized" class="fa fa-check" title="SEO optimized"/>
+            <i t-else="" class="fa fa-times text-muted" title="Not SEO optimized"/>
+        </td>
+        <td class="text-right" style="white-space:nowrap;">
+            <a class="mr4 fa fa-cog js_page_properties" href="#" t-att-data-id="page.id" title="Manage this page"/>
+            <a class="mr4 fa fa-search" t-attf-href="{{ page.url}}?enable_seo" title="Optimize SEO of this page"/>
+            <a groups="base.group_no_one" class="mr4 fa fa-bug" t-attf-href="/web#id=#{page.view_id.id}&amp;view_type=form&amp;model=ir.ui.view" title="Edit code in backend"/>
+            <a class="mr4 fa fa-clone js_clone_page" t-att-data-id="page.id" href="#" title="Clone this page"/>
+            <a class="fa fa-trash js_delete_page" t-att-data-id="page.id" href="#" title="Delete this page"/>
+        </td>
+    </tr>
 </template>
 
 </odoo>