[IMP] : demo data

bzr revid: aja@tinyerp.com-20140224103628-fsopxc78rywmeoz7

1 files changed, 387 insertions, 408 deletions

diff --git a/addons/website_blog/data/website_blog_demo.xml b/addons/website_blog/data/website_blog_demo.xml
index f6736e0f12d..30910d51f77 100644
--- a/addons/website_blog/data/website_blog_demo.xml
+++ b/addons/website_blog/data/website_blog_demo.xml
@@ -25,103 +25,95 @@
             <field name="website_meta_description">The Future of Emails</field>
             <field name="content_image">/website_blog/static/src/img/post1.jpg</field>
             <field name="content"><![CDATA[
-        <section class="mt16 mb16" data-snippet-id='image-text'>
-            <div class="container readable">
-                <div class="row">
-                    <iframe width="361" height="200" src="http://www.youtube.com/embed/EkbBFmIWoTE" frameborder="0" allowfullscreen></iframe>
-                    <p>
-                        Emails are broken.
-                    </p><p>
-                        Emails make me waste my time. But I need them.
-                        Given the importance that emails have in our lives,
-                        it's incredible it's still one of the only software
-                        areas that did not evolve in the past 20 years!
-                    </p><p>
-                        Reading my inbox is the most unproductive task I do
-                        on a daily basis. I have to spend one full hour a
-                        day to process my emails. All the junk flows in the
-                        same inbox; spams, information that doesn't matter,
-                        quoted answers of quoted answers, etc. At the end
-                        of the hour, only 10 emails actually requested an
-                        answer from me. With a good tool, I could have done
-                        my job in 10 minutes!
-                    </p>
-                </div>
-            </div>
+        <section class="mt16 mb16 readable" data-snippet-id='image-text'>
+            <iframe width="361" height="200" src="http://www.youtube.com/embed/EkbBFmIWoTE" frameborder="0" allowfullscreen></iframe>
+            <p>
+                Emails are broken.
+            </p><p>
+                Emails make me waste my time. But I need them.
+                Given the importance that emails have in our lives,
+                it's incredible it's still one of the only software
+                areas that did not evolve in the past 20 years!
+            </p><p>
+                Reading my inbox is the most unproductive task I do
+                on a daily basis. I have to spend one full hour a
+                day to process my emails. All the junk flows in the
+                same inbox; spams, information that doesn't matter,
+                quoted answers of quoted answers, etc. At the end
+                of the hour, only 10 emails actually requested an
+                answer from me. With a good tool, I could have done
+                my job in 10 minutes!
+            </p>
         </section>
-        <section class="mt16 mb16" data-snippet-id='text-image'>
-            <div class="container readable">
-                <div class="row">
-                    <p>
-                        At OpenERP, we build tools to bring productivity to
-                        enterprises. As emails and information flows are one of
-                        the biggest wastes of time in companies, we have to fix
-                        this.
-                    </p><p>
-                        To disrupt emails, you need more than just another user
-                        interface. We need to rethink the whole communication flow.
-                    </p>
-                    <h3>The Communication Mechanism of OpenERP</h3>
-                    <p>
-                        Here are the ideas behing the OpenERP communication tools:
-                    </p>
+        <section class="mt16 mb16 readable" data-snippet-id='text-image'>
+            <p>
+                At OpenERP, we build tools to bring productivity to
+                enterprises. As emails and information flows are one of
+                the biggest wastes of time in companies, we have to fix
+                this.
+            </p><p>
+                To disrupt emails, you need more than just another user
+                interface. We need to rethink the whole communication flow.
+            </p>
+            <h3>The Communication Mechanism of OpenERP</h3>
+            <p>
+                Here are the ideas behing the OpenERP communication tools:
+            </p>
+            <ul>
+                <li>
+                    Get Things Done: your inbox is a
+                    todo list. You should be able to process (not only
+                    read) the inbox and easily mark messages for future
+                    actions. Every inbox should be empty after having
+                    been processed; no more overload of information.
+                    <img class="img-responsive" src="/website_blog/static/src/img/mail-sc-00.png"/>
+                </li><li>
+                    Keep control of what you want to receive or don't want
+                    to receive. People should never receive spam. You
+                    should follow/unfollow any kind of information in one
+                    click.
+                </li><li>
+                    Productivity is key: our smart user
+                    interface does not require you to click on every mail
+                    to read a thread. Reading a full thread, replying,
+                    attaching documents is super fast.
+                    <img class="img-responsive" src="/website_blog/static/src/img/mail-sc-03.png"/>
+                </li><li>
+                    A mix of push & pull: Today, people
+                    are victims of what others decide to push to them.
+                    OpenERP differentiates:
                     <ul>
                         <li>
-                            Get Things Done: your inbox is a
-                            todo list. You should be able to process (not only
-                            read) the inbox and easily mark messages for future
-                            actions. Every inbox should be empty after having
-                            been processed; no more overload of information.
-                            <img class="img-responsive" src="/website_blog/static/src/img/mail-sc-00.png"/>
-                        </li><li>
-                            Keep control of what you want to receive or don't want
-                            to receive. People should never receive spam. You
-                            should follow/unfollow any kind of information in one
-                            click.
-                        </li><li>
-                            Productivity is key: our smart user
-                            interface does not require you to click on every mail
-                            to read a thread. Reading a full thread, replying,
-                            attaching documents is super fast.
-                            <img class="img-responsive" src="/website_blog/static/src/img/mail-sc-03.png"/>
+                            Messages "for information":
+                            you can pull them when you need some specific
+                            information; they are not required to be read
+                            every day.You receive only what you decided
+                            to follow.This accounts for 90% of your daily
+                            emails.Use the "Inbox" menu for these.
                         </li><li>
-                            A mix of push & pull: Today, people
-                            are victims of what others decide to push to them.
-                            OpenERP differentiates:
-                            <ul>
-                                <li>
-                                    Messages "for information":
-                                    you can pull them when you need some specific
-                                    information; they are not required to be read
-                                    every day.You receive only what you decided
-                                    to follow.This accounts for 90% of your daily
-                                    emails.Use the "Inbox" menu for these.
-                                </li><li>
-                                    Messages "for action": they
-                                    require your immediate attention and you need
-                                    to process them all. This accounts for 10%
-                                    of your daily emails. Use the "To: me" menu
-                                    for these.
-                                </li>
-                            </ul>
-                        </li><li>
-                            Focus on the Content: Everything is
-                            stripped to emphasize on the real message. No more
-                            welcome introductions, greetings, signatures and legal
-                            notes.We standardize the layout of each message.
-                            (signatures are on the profile of a contact, not in
-                            every message)
-                        </li><li>
-                            Folders and mailing lists are great tools but too
-                            complex in traditional email clients. In OpenERP, a
-                            group of contacts that share a discussion can be
-                            created with one click. Every group should have it's
-                            own email address.
+                            Messages "for action": they
+                            require your immediate attention and you need
+                            to process them all. This accounts for 10%
+                            of your daily emails. Use the "To: me" menu
+                            for these.
                         </li>
                     </ul>
-                    <p>All of this with a super sexy and minimalist user interface.</p>
-                </div>
-            </div>
+                </li><li>
+                    Focus on the Content: Everything is
+                    stripped to emphasize on the real message. No more
+                    welcome introductions, greetings, signatures and legal
+                    notes.We standardize the layout of each message.
+                    (signatures are on the profile of a contact, not in
+                    every message)
+                </li><li>
+                    Folders and mailing lists are great tools but too
+                    complex in traditional email clients. In OpenERP, a
+                    group of contacts that share a discussion can be
+                    created with one click. Every group should have it's
+                    own email address.
+                </li>
+            </ul>
+            <p>All of this with a super sexy and minimalist user interface.</p>
         </section>
 ]]>
 </field>
@@ -133,138 +125,133 @@
             <field name="blog_id" ref="blog_blog_1"/>
             <field name="website_published" eval="True"/>
             <field name="tag_ids" eval="[(6, 0, [ref('blog_tag_1')])]"/>
+            <field name="content_image">/website_blog/static/src/img/post2.jpg</field>
             <field name="content">
-<![CDATA[<section class="mt16 mb16 " data-snippet-id='image-text'>
-            <div class="container readable">
-                <div class="row">
-                    <div class="col-md-12">
-                        <img class="img-responsive" src="/website_blog/static/src/img/CMS_WMS_screens.jpg"/>
-                    </div>
-                    <div class="col-md-6 col-md-offset-3 mb16 mt16">
-                        <p class="text-center">
-                            New Features Launched
-                        </p>
-                        <h4 class="text-center">
-                            To add to an already comprehensive set of OpenERP
-                            features, a website content management system (CMS
-                            or WMS) has been developed and a beta release is
-                            available from today, 31st January 2014.
-                        </h4>
-                    </div>
-                </div>
+<![CDATA[<section class="mt16 mb16 readable" data-snippet-id='image-text'>
+            <div class="col-md-12">
+                <img class="img-responsive" src="/website_blog/static/src/img/CMS_WMS_screens.jpg"/>
             </div>
-        </section>
-        <section data-snippet-id='text'>
-            <div class="container readable">
-                <p>
-                    OpenERP claims to be 'the Open Source software that makes
-                    building your company's website and selling your products
-                    online easy'. So how true is this statement?
-                </p><p>
-                    "OpenERP's latest launch will allow a business to go from
-                    zero to trading online quicker than ever before,” Stuart
-                    Mackintosh, MD of Open Source specialist and OpenERP
-                    integration partner, OpusVL, explains. “The investment
-                    required to have a fully automated business system is
-                    dramatically reduced, enabling the small and medium
-                    enterprise to compete at a level of functionality and
-                    performance previously reserved for the big IT investors."
+            <div class="col-md-6 col-md-offset-3 mb16 mt16">
+                <p class="text-center">
+                    New Features Launched
                 </p>
-                <h4>
-                    "Finally, the leading edge is being brought to the masses.
-                    It will now be the turn of the big players to catch up to
-                    the superior technologies of the SME."
+                <h4 class="text-center">
+                    To add to an already comprehensive set of OpenERP
+                    features, a website content management system (CMS
+                    or WMS) has been developed and a beta release is
+                    available from today, 31st January 2014.
                 </h4>
-                <p>
-                    "This is another clever and highly disruptive move by
-                    OpenERP,which will force other technology providers to
-                    take another look at the value they are providing to ensure
-                    that their 'solutions' can still compete."
-                </p><p>
-                    "OpenERP now competes on many fronts, with no real
-                    competition out there to knock them off the top spot.
-                    With the launch of their integrated CMS and Ecommerce
-                    systems,it only elevates their position as one of the leading
-                    lights in the open source revolution. It will be at least 5
-                    years before another ERP or CMS provider will be able to
-                    compete at this level due to the technology currently
-                    employed by most industry providers."
-                </p>
-                <h4>Adding to industry leading technology</h4>
-                <p>
-                    Like many modern website editors, with OpenERP you can edit
-                    content in-line, enabling you to see exactly what you are
-                    changing and ensure your changes suit the context.
-                </p><p>
-                    However, unlike other web content management systems, it
-                    fully integrates into the back-end database. This means
-                    that when you edit a product description, image or price,
-                    it updates the product database in real time, providing a
-                    true self-service window into the business.
-                </p><p>
-                    This provides a single source of data for your company and
-                    removes the need to create offline synchronisation between
-                    website and product database.
-                </p><p>
-                    As it comes, there is a default website based on Bootstrap
-                    3, the latest industry standard for rapid development of
-                    multi-device websites backed by Twitter, so can be directly
-                    integrated with many web tools and works across all devices
-                    by default.
-                </p>
-                <h4>So, what does this mean to me and my business?</h4>
-                <p>
-                    The CMS removes the need for Magento integration for the
-                    shopping basket and Drupal/Joomla for the website. For any
-                    organisation, this will reduce the technology footprint and
-                    eliminate the complexities of FTP or file transfer data
-                    uploads and exports which for many, are manual tasks.
-                    Implementation is easier and the web designer can get
-                    straight on with developing the site without requiring the
-                    project management and interactions with site developers,
-                    providing a quicker and more efficient deployment. However,
-                    for larger sites, stringent process and project management
-                    disciplines are still required to ensure a low-risk project.
-                </p>
-                <h4>How does it work in practice?</h4>
-                <p>
-                    When items are placed in the basket, a sales order is
-                    created automatically to reflect the basket contents.
-                    Payments are recorded on the balance sheet and all
-                    accounting journal entries are automatic. As it is in real
-                    time, stock records are always accurate and decremented on
-                    the fly when orders placed.
-                </p><p>
-                    Automatic translations can be created for international
-                    traders and available languages selected.
-                </p>
-                <p>
-                    Customer queries and returns can be set up to use the case
-                    handling system which will escalate depending on customer
-                    spend, grouping or profile and notify relevant parties as
-                    appropriate.
-                </p><p>
-                    More information about the feature set can be found
-                    <a href="https://www.openerp.com/website_cms" target="_TOP">
-                    on the OpenERP website here</a>
-                </p>
-                <h4>Created in just four months</h4>
-                <p>
-                    OpenERP competently manages customer and product data, and
-                    has mature sales work-flow built in, so the addition of the
-                    E-commerce module was achieved by presenting these
-                    components through a customer-friendly interface so most
-                    of the effort invested was creating the CMS functions. This
-                    was  achieved within just four months of development by a
-                    core team of 6 OpenERP developers and significant community
-                    support.
-                </p><p>
-                    Inspiration has come from various other platforms including
-                    Prestashop, Magento and Drupal and contributors bring many
-                    years of industry experience across many platforms.
-                </p>
             </div>
         </section>
+        <section class="readable" data-snippet-id='text'>
+            <p>
+                OpenERP claims to be 'the Open Source software that makes
+                building your company's website and selling your products
+                online easy'. So how true is this statement?
+            </p><p>
+                "OpenERP's latest launch will allow a business to go from
+                zero to trading online quicker than ever before,” Stuart
+                Mackintosh, MD of Open Source specialist and OpenERP
+                integration partner, OpusVL, explains. “The investment
+                required to have a fully automated business system is
+                dramatically reduced, enabling the small and medium
+                enterprise to compete at a level of functionality and
+                performance previously reserved for the big IT investors."
+            </p>
+            <h4>
+                "Finally, the leading edge is being brought to the masses.
+                It will now be the turn of the big players to catch up to
+                the superior technologies of the SME."
+            </h4>
+            <p>
+                "This is another clever and highly disruptive move by
+                OpenERP,which will force other technology providers to
+                take another look at the value they are providing to ensure
+                that their 'solutions' can still compete."
+            </p><p>
+                "OpenERP now competes on many fronts, with no real
+                competition out there to knock them off the top spot.
+                With the launch of their integrated CMS and Ecommerce
+                systems,it only elevates their position as one of the leading
+                lights in the open source revolution. It will be at least 5
+                years before another ERP or CMS provider will be able to
+                compete at this level due to the technology currently
+                employed by most industry providers."
+            </p>
+            <h4>Adding to industry leading technology</h4>
+            <p>
+                Like many modern website editors, with OpenERP you can edit
+                content in-line, enabling you to see exactly what you are
+                changing and ensure your changes suit the context.
+            </p><p>
+                However, unlike other web content management systems, it
+                fully integrates into the back-end database. This means
+                that when you edit a product description, image or price,
+                it updates the product database in real time, providing a
+                true self-service window into the business.
+            </p><p>
+                This provides a single source of data for your company and
+                removes the need to create offline synchronisation between
+                website and product database.
+            </p><p>
+                As it comes, there is a default website based on Bootstrap
+                3, the latest industry standard for rapid development of
+                multi-device websites backed by Twitter, so can be directly
+                integrated with many web tools and works across all devices
+                by default.
+            </p>
+            <h4>So, what does this mean to me and my business?</h4>
+            <p>
+                The CMS removes the need for Magento integration for the
+                shopping basket and Drupal/Joomla for the website. For any
+                organisation, this will reduce the technology footprint and
+                eliminate the complexities of FTP or file transfer data
+                uploads and exports which for many, are manual tasks.
+                Implementation is easier and the web designer can get
+                straight on with developing the site without requiring the
+                project management and interactions with site developers,
+                providing a quicker and more efficient deployment. However,
+                for larger sites, stringent process and project management
+                disciplines are still required to ensure a low-risk project.
+            </p>
+            <h4>How does it work in practice?</h4>
+            <p>
+                When items are placed in the basket, a sales order is
+                created automatically to reflect the basket contents.
+                Payments are recorded on the balance sheet and all
+                accounting journal entries are automatic. As it is in real
+                time, stock records are always accurate and decremented on
+                the fly when orders placed.
+            </p><p>
+                Automatic translations can be created for international
+                traders and available languages selected.
+            </p>
+            <p>
+                Customer queries and returns can be set up to use the case
+                handling system which will escalate depending on customer
+                spend, grouping or profile and notify relevant parties as
+                appropriate.
+            </p><p>
+                More information about the feature set can be found
+                <a href="https://www.openerp.com/website_cms" target="_TOP">
+                on the OpenERP website here</a>
+            </p>
+            <h4>Created in just four months</h4>
+            <p>
+                OpenERP competently manages customer and product data, and
+                has mature sales work-flow built in, so the addition of the
+                E-commerce module was achieved by presenting these
+                components through a customer-friendly interface so most
+                of the effort invested was creating the CMS functions. This
+                was  achieved within just four months of development by a
+                core team of 6 OpenERP developers and significant community
+                support.
+            </p><p>
+                Inspiration has come from various other platforms including
+                Prestashop, Magento and Drupal and contributors bring many
+                years of industry experience across many platforms.
+            </p>
+        </section>
 
 
 ]]>
@@ -279,198 +266,190 @@
             <field name="website_meta_description">Sorry SAP Campaign - The Making Of</field>
             <field name="content_image">/website_blog/static/src/img/post3.jpg</field>
             <field name="content"><![CDATA[
-        <section data-snippet-id="text">
-            <div class="container readable">
-                <div class="row">
-                    <p>I needed to change the world. I wanted to ... You know how
-                    it is when you are young; you have big dreams, a lot of energ
-                    and naïve stupidity. My dream was to lead the enterprise
-                    management market with a fully open source software.(I also
-                    wanted to get 100 employees before 30 years old with a
-                    self-financed company but I failed this one by a few months).
-                    </p>
-                </div>
-            </div>
+        <section class="readable" data-snippet-id="text">
+            <p>I needed to change the world. I wanted to ... You know how
+            it is when you are young; you have big dreams, a lot of energ
+            and naïve stupidity. My dream was to lead the enterprise
+            management market with a fully open source software.(I also
+            wanted to get 100 employees before 30 years old with a
+            self-financed company but I failed this one by a few months).
+            </p>
         </section>
-        <section data-snippet-id="text-image">
-            <div class="container readable">
-                <div class="row">
-                    <p>
-                        To fuel my motivation, I had to pick someone to fight
-                        against. In business, it's like a playground. When you
-                        arrive in a new school, if you want to quickly become the
-                        leader, you must choose the class bully, the older guy who
-                        terrorises small boys,and kick his butt in front of
-                        everyone. That was my strategy with SAP, the enterprise
-                        software giant.
-                    </p><p>
-                        So, in 2005, I started to develop the TinyERP product, the
-                        software that (at least in my mind) would change the enterprise
-                        world. While preparing for the "day of the fight" in 2006,
-                        I <a href="http://whois.domaintools.com/sorrysap.com">
-                        bought the SorrySAP.com </a>domain name. I put it on hold
-                        for 6 years, waiting for the right moment to use it.
-                        I thought it would take 3 years to deprecate a 77 billion
-                        dollars company just because open source is so cool.
-                        Sometimes it's better for your self-motivation not to
-                        face reality...
-                    </p><p>
-                        To make things happen, I worked hard, very hard. I worked
-                        13 hours a day, 7 days a week, with no vacations for 7
-                        years.I lost friendships and broke up with my girlfriend in
-                        the process (fortunately, I found a more valuable wife
-                        now. I will explain later why she is worth 1 million EUR
-                        :).
-                    </p><p>
-                        Three years later, I discovered you can't change the world
-                        if you are "tiny". Especially if the United States is part
-                        of this world, where it's better to be a BigERP, rather
-                        than a TinyERP. Can you imagine how small you feel
-                        <a href="http://www.slideshare.net/openobject/danone-deployes-openerp-locally">
-                        in front of Danone's directors</a> asking; "but why
-                        should we pay millions of dollars for a tiny software?"
-                        So, we renamed TinyERP to OpenERP.
-                    </p><p>
-                        As we worked hard, things started to evolve. We were
-                        developing dozens of modules for OpenERP, the open source
-                        community was growing and I was even able to pay all
-                        employees' salaries at the end of the month without fear
-                        (which was a situation I struggled with for 4 years).
-                    </p><p>
-                        In 2010, we had a 100+ employees company selling services
-                        on OpenERP and a powerful but ugly product. This is what
-                        happens when delivering services to customers distracts
-                        you from building an exceptional product.
-                    </p><p>
-                        It was time to do a pivot in the business model.
-                    </p>
-                    <h3>The Pivot</h3>
-                    <p>
-                        We wanted to switch from a service company to a software
-                        publisher company. This would allow to increase our efforts
-                        in our research and development activities. As a result,
-                        we <a href="http://v6.openerp.com/node/465">changed our
-                        business model</a> and decided to stop our services to
-                        customers and focus on building a strong partner network
-                        and maintenance offer. This would cost money, so I had to
-                        raise a few million euros.
-                    </p><p>
-                        After a few months of pitching investors, I got roughly
-                        10 LOI from different VCs. We chosed Sofinnova Partners,
-                        the biggest European VC, and Xavier Niel the founder of
-                        Iliad, the only company in France funded in the past 10
-                        years to have reached the 1 billion euro valuation.
-                    </p><p>
-                        I signed the LOI. I didn't realize that this contract could
-                        have turned me into a homeless person. (I already had a dog,
-                        all I needed was to lose a lot of money to become homeless).
-                        The fund raising was based on a company valuation but there
-                        was a financial mechanism to re-evaluate the company up by
-                        9.8 m€ depending on the turnover of the next 4 years. I should
-                        have received warrants convertible into shares if we achieved
-                        the turnover targeted in the business plan.
-                    </p><p>
-                        The night before receiving the warrants in front of the
-                        notary, my wife checked the contracts. She asked me what
-                        would be the taxation on these warrants. I rang the lawyer
-                        and guess what? Belgium is probably the only country in
-                        the world where you have to pay taxes on warrants when you
-                        receive them, even if you never reach the conditions to
-                        convert them into shares.If I had accepted these warrants,
-                        I would have had to pay a 12.5% tax on 9.8 m€; resulting
-                        in a tax of 1.2m€ to pay in 18 months! So, my wife is worth
-                        1.2 million EUR. I would have ended up a homeless person
-                        without her, as I still did not have a salary at that time.
-                    </p><p>
-                        We changed the deal and I got the 3 million EUR. It allowed
-                        me to recruit a rocking management team.
-                    </p>
-                    <img class="img-responsive" src="/website_blog/static/src/img/OpemERP_board.jpg"/>
-                    <h3 class="mt16">Being a mature company<h3>
-                    <p>
-                        With this money in our bank account, we boosted two
-                        departments: R&D and Sales. We burned two million EUR in
-                        18 months,mostly in salaries. The company started to grow
-                        even faster.We developed a partner network of 500 partners
-                        in 100 countries and we started to sign contracts with 6
-                        zeros.
-                    </p><p>
-                        Then, things became different. You know, tedious things like
-                        handling human resources, board meetings, dealing with big
-                        customer contracts, traveling to launch international
-                        subsidiaries. We did boring stuff like budgets, career paths,
-                        management meetings, etc.
-                    </p><p>
-                        2011 was a complex year. We did not meet our expectations:
-                        we only achieved 70% of the forecasted sales budget. Our
-                        management meetings were tense. We under performed. We were not
-                        satisfied with ourselves. We had a constant feeling that we
-                        missed something. It's a strange feeling to build extraordinary
-                        things but to not be proud of ourselves.
-                    </p><p>
-                        But one day, someone (I don't remember who, I have a
-                        goldfish memory) made a graph of the monthly turnover
-                        of the past 2 years. It was like waking up from a nighmare.
-                        In fact,it was not that bad, we had multiplied by 10 the
-                        monthly turnover over the span of roughly two years!
-                        This is when we understood that OpenERP is a marathon,
-                        not a sprint. Only 100% growth a year is ok... if you can
-                        keep the rhythm for several years.
-                    </p>
-                    <img class="img-responsive" src="/website_blog/static/src/img/turnover_updated.png"/>
-                    <p class="text-center" section_inner="1">
-                        OpenERP Monthly Turnover
-                    </p><p>
-                        As usual, I should have listened to my wife. She is way
-                        more lucid than I am. Every week I complained to her "it's
-                        not good enough, we should grow faster, what am I missing?"
-                        and she used to reply; "But you already are the
-                        <a href="http://v6.openerp.com/node/1244/2012/10">
-                        fastest growing company in Belgium!". </a>(Deloitte awarded
-                        us as the fastest growing company of Belgium with 1549%
-                        growth of the turnover between 2007 and 2011)
-                    </p>
-                    <h3 class="mt16">Changing the world</h3>
-                    <p>
-                        Then, the dream started to become reality. We started to
-                        get clues that what we did would change the world:
-                    </p>
-                    <ul>
-                        <li>
-                            With 1.000 installations per day, we became the most
-                            installed management software in the world,
-                        </li><li>
-                            <a href="http://www.amazon.com/OpenERP-Evaluation-SAP-as-Reference/dp/296008764X/ref=sr_1_3?ie=UTF8&qid=1351150366&sr=8-3&keywords=openerp">
-                                Analysts from Big 4 started to prefer OpenERP over SAP,
-                            </a>
-                        </li><li>
-                            OpenERP is now a <a href="http://www.nathan.fr/catalogue/catalogue_detail_enseignants.asp?ean13=9782091619262">
-                            compulsory subject for the baccalaureate in France</a>
-                            like Word, Excel and Powerpoint
-                        </li><li>
-                            60 new modules are released every month (we became
-                            the wikipedia of the management software thanks to
-                            our strong community)
-                        </li>
-                    </ul>
-                    <p>
-                        Something is happening... And it's big!
-                    </p><p>
-                        OpenERP 7.0 is about to be released and I know you will be
-                        astonished by it.
-                    </p><p>
-                        The official release is planned for the 21th of December.
-                        As the Mayas predicted it, this is the end of an age,
-                        the old ERP dinosaurs.
-                    </p><p>
-                        It's time to pull out the Ace: the SorrySAP.com domain
-                        name that I bought 6 years ago.
-                    </p><p>
-                        If you want to test the v7 version online, just go
-                        <a href="https://www.openerp.com/"> the homepage.</a>
-                    </p>
-                </div>
-            </div>
+        <section class="readable" data-snippet-id="text-image">
+            <p>
+                To fuel my motivation, I had to pick someone to fight
+                against. In business, it's like a playground. When you
+                arrive in a new school, if you want to quickly become the
+                leader, you must choose the class bully, the older guy who
+                terrorises small boys,and kick his butt in front of
+                everyone. That was my strategy with SAP, the enterprise
+                software giant.
+            </p><p>
+                So, in 2005, I started to develop the TinyERP product, the
+                software that (at least in my mind) would change the enterprise
+                world. While preparing for the "day of the fight" in 2006,
+                I <a href="http://whois.domaintools.com/sorrysap.com">
+                bought the SorrySAP.com </a>domain name. I put it on hold
+                for 6 years, waiting for the right moment to use it.
+                I thought it would take 3 years to deprecate a 77 billion
+                dollars company just because open source is so cool.
+                Sometimes it's better for your self-motivation not to
+                face reality...
+            </p><p>
+                To make things happen, I worked hard, very hard. I worked
+                13 hours a day, 7 days a week, with no vacations for 7
+                years.I lost friendships and broke up with my girlfriend in
+                the process (fortunately, I found a more valuable wife
+                now. I will explain later why she is worth 1 million EUR
+                :).
+            </p><p>
+                Three years later, I discovered you can't change the world
+                if you are "tiny". Especially if the United States is part
+                of this world, where it's better to be a BigERP, rather
+                than a TinyERP. Can you imagine how small you feel
+                <a href="http://www.slideshare.net/openobject/danone-deployes-openerp-locally">
+                in front of Danone's directors</a> asking; "but why
+                should we pay millions of dollars for a tiny software?"
+                So, we renamed TinyERP to OpenERP.
+            </p><p>
+                As we worked hard, things started to evolve. We were
+                developing dozens of modules for OpenERP, the open source
+                community was growing and I was even able to pay all
+                employees' salaries at the end of the month without fear
+                (which was a situation I struggled with for 4 years).
+            </p><p>
+                In 2010, we had a 100+ employees company selling services
+                on OpenERP and a powerful but ugly product. This is what
+                happens when delivering services to customers distracts
+                you from building an exceptional product.
+            </p><p>
+                It was time to do a pivot in the business model.
+            </p>
+            <h3>The Pivot</h3>
+            <p>
+                We wanted to switch from a service company to a software
+                publisher company. This would allow to increase our efforts
+                in our research and development activities. As a result,
+                we <a href="http://v6.openerp.com/node/465">changed our
+                business model</a> and decided to stop our services to
+                customers and focus on building a strong partner network
+                and maintenance offer. This would cost money, so I had to
+                raise a few million euros.
+            </p><p>
+                After a few months of pitching investors, I got roughly
+                10 LOI from different VCs. We chosed Sofinnova Partners,
+                the biggest European VC, and Xavier Niel the founder of
+                Iliad, the only company in France funded in the past 10
+                years to have reached the 1 billion euro valuation.
+            </p><p>
+                I signed the LOI. I didn't realize that this contract could
+                have turned me into a homeless person. (I already had a dog,
+                all I needed was to lose a lot of money to become homeless).
+                The fund raising was based on a company valuation but there
+                was a financial mechanism to re-evaluate the company up by
+                9.8 m€ depending on the turnover of the next 4 years. I should
+                have received warrants convertible into shares if we achieved
+                the turnover targeted in the business plan.
+            </p><p>
+                The night before receiving the warrants in front of the
+                notary, my wife checked the contracts. She asked me what
+                would be the taxation on these warrants. I rang the lawyer
+                and guess what? Belgium is probably the only country in
+                the world where you have to pay taxes on warrants when you
+                receive them, even if you never reach the conditions to
+                convert them into shares.If I had accepted these warrants,
+                I would have had to pay a 12.5% tax on 9.8 m€; resulting
+                in a tax of 1.2m€ to pay in 18 months! So, my wife is worth
+                1.2 million EUR. I would have ended up a homeless person
+                without her, as I still did not have a salary at that time.
+            </p><p>
+                We changed the deal and I got the 3 million EUR. It allowed
+                me to recruit a rocking management team.
+            </p>
+            <img class="img-responsive" src="/website_blog/static/src/img/OpemERP_board.jpg"/>
+            <h3 class="mt16">Being a mature company<h3>
+            <p>
+                With this money in our bank account, we boosted two
+                departments: R&D and Sales. We burned two million EUR in
+                18 months,mostly in salaries. The company started to grow
+                even faster.We developed a partner network of 500 partners
+                in 100 countries and we started to sign contracts with 6
+                zeros.
+            </p><p>
+                Then, things became different. You know, tedious things like
+                handling human resources, board meetings, dealing with big
+                customer contracts, traveling to launch international
+                subsidiaries. We did boring stuff like budgets, career paths,
+                management meetings, etc.
+            </p><p>
+                2011 was a complex year. We did not meet our expectations:
+                we only achieved 70% of the forecasted sales budget. Our
+                management meetings were tense. We under performed. We were not
+                satisfied with ourselves. We had a constant feeling that we
+                missed something. It's a strange feeling to build extraordinary
+                things but to not be proud of ourselves.
+            </p><p>
+                But one day, someone (I don't remember who, I have a
+                goldfish memory) made a graph of the monthly turnover
+                of the past 2 years. It was like waking up from a nighmare.
+                In fact,it was not that bad, we had multiplied by 10 the
+                monthly turnover over the span of roughly two years!
+                This is when we understood that OpenERP is a marathon,
+                not a sprint. Only 100% growth a year is ok... if you can
+                keep the rhythm for several years.
+            </p>
+            <img class="img-responsive" src="/website_blog/static/src/img/turnover_updated.png"/>
+            <p class="text-center" section_inner="1">
+                OpenERP Monthly Turnover
+            </p><p>
+                As usual, I should have listened to my wife. She is way
+                more lucid than I am. Every week I complained to her "it's
+                not good enough, we should grow faster, what am I missing?"
+                and she used to reply; "But you already are the
+                <a href="http://v6.openerp.com/node/1244/2012/10">
+                fastest growing company in Belgium!". </a>(Deloitte awarded
+                us as the fastest growing company of Belgium with 1549%
+                growth of the turnover between 2007 and 2011)
+            </p>
+            <h3 class="mt16">Changing the world</h3>
+            <p>
+                Then, the dream started to become reality. We started to
+                get clues that what we did would change the world:
+            </p>
+            <ul>
+                <li>
+                    With 1.000 installations per day, we became the most
+                    installed management software in the world,
+                </li><li>
+                    <a href="http://www.amazon.com/OpenERP-Evaluation-SAP-as-Reference/dp/296008764X/ref=sr_1_3?ie=UTF8&qid=1351150366&sr=8-3&keywords=openerp">
+                        Analysts from Big 4 started to prefer OpenERP over SAP,
+                    </a>
+                </li><li>
+                    OpenERP is now a <a href="http://www.nathan.fr/catalogue/catalogue_detail_enseignants.asp?ean13=9782091619262">
+                    compulsory subject for the baccalaureate in France</a>
+                    like Word, Excel and Powerpoint
+                </li><li>
+                    60 new modules are released every month (we became
+                    the wikipedia of the management software thanks to
+                    our strong community)
+                </li>
+            </ul>
+            <p>
+                Something is happening... And it's big!
+            </p><p>
+                OpenERP 7.0 is about to be released and I know you will be
+                astonished by it.
+            </p><p>
+                The official release is planned for the 21th of December.
+                As the Mayas predicted it, this is the end of an age,
+                the old ERP dinosaurs.
+            </p><p>
+                It's time to pull out the Ace: the SorrySAP.com domain
+                name that I bought 6 years ago.
+            </p><p>
+                If you want to test the v7 version online, just go
+                <a href="https://www.openerp.com/"> the homepage.</a>
+            </p>
         </section>
  ]]>
 </field>