[REF] marketing apps: better use toggle_active

Purpose of this merge is to call toggle_active or archive / unarchive methods
instead of manually writing on active field. Indeed this allows to trigger
business code related to archive / unarchive which is normally located
in toggle_archive (called by action_archive and action_unarchive).

We also improve some active-related behavior, notably

  * correctly cascade channel archive status to its slides;
  * cascade survey archive status to its certification badge;
  * fix opportunity lost / activated subtype in crm;

See sub commits for more details.

Task ID 2170708
Community PR #46563

Signed-off-by: Thibault Delavallee (tde) <tde@openerp.com>

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