[FIX] web, crm: fix rainbowman when lead is marked as "won"

When you mark an crm.lead as "won" using the "mark as won" button, the user
will be shown a rainbowman under certain conditions. This happens notably
when you win your first lead.

This commit fixes the 'ir.actions.act_window_close' model to allow the
'effect' key within its readable fields (even if it's not a real field) which
is in turn picked up by the web client to display the infamous rainbowman.

At the same time, we add the tour that is testing the rainbowman of the crm app
in the test suite, since it was missing and never actually executed by the CI.
Some fixes were also necessary to make the test run properly.

Task ID-2394745

closes odoo/odoo#62420

Signed-off-by: Thibault Delavallee (tde) <tde@openerp.com>

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